Taobao.Com - Website Report

Taobao.Com

Traffic estimate for Taobao.com is about 34,517,000 unique visits and 153,945,820 page views per day. Each unique visitor makes about 4.46 page views on average. According to traffic estimate, Taobao.com should earn about $263,488.54 per day from the advertising revenue, which implies that this website is worth about $105,395,419.84. Alexa Traffic Rank estimates that it is ranked number 10 in the world and 49.31% of global Internet users are visiting Taobao.com on a regular basis. Website hosting location for Taobao.com is: Hangzhou, 33, China. Server IP address: 140.205.220.96


About - taobao.com

Edit WebSite Info

Earnings Report

Website Value: $105,395,419.84
Daily Revenue: $263,488.54
Monthly Revenue: $7,904,656.48
Yearly Revenue: $96,173,320.61

Traffic Report

Daily Unique Visitors: 34,517,000
Monthly Unique Visitors: 1,035,510,000
Daily Pageviews: 153,945,820 (4.46 per day)
Montly Pageviews: 4,618,374,600
Daily PageViews Per User: 4.46
Alexa Global Rank: 10
Alexa Reach: 49.31% of global Internet users
Alexa Backlinks: 39,325
Average Page Load Time: 3,437

Country Report

Country Alexa Rank PageViews Visitors
Taiwan 36 1.5% 0.8%
United States 194 1.4% 1.3%
Hong Kong 9 2.1% 0.9%
South Korea 12 1.3% 1.6%
Japan 22 2.9% 3.3%
China 3 88.2% 90.8%
OTHER 2.6% 1.3%

Contributing Subdomains

Domain Reach PageViews Per User
open.taobao.com 44.76% 17.92% 1.64
taobao.com 41.16% 12.26% 1.22
item.taobao.com 15.64% 5.89% 1.55
login.taobao.com 22.12% 5.79% 1.07
world.taobao.com 4.94% 5.31% 4.41
bbs.taobao.com 11.27% 4.79% 1.74
s.taobao.com 15.27% 4.26% 1.14
uz.taobao.com 6.75% 2.57% 1.56
buyertrade.taobao.com 7.29% 2.28% 1.29
m.taobao.com 3.21% 1.98% 2.53
cart.taobao.com 4.38% 1.52% 1.42
service.taobao.com 4.67% 1.20% 1.06
buy.taobao.com 2.84% 1.13% 1.63
trade.taobao.com 2.56% 0.98% 1.58
i.taobao.com 2.74% 0.71% 1.06
click.taobao.com 2.73% 0.69% 1.03
2.taobao.com 1.50% 0.68% 1.85
shoucang.taobao.com 1.64% 0.66% 1.65
ju.taobao.com 1.43% 0.61% 1.74
rate.taobao.com 1.16% 0.54% 1.90
sf.taobao.com 1.37% 0.41% 1.22
i56.taobao.com 1.48% 0.41% 1.13
fuwu.taobao.com 1.34% 0.39% 1.19
end520.taobao.com 0.43% 0.38% 3.6
sycm.taobao.com 0.27% 0.37% 5.5
search8.taobao.com 1.03% 0.36% 1.42
guang.taobao.com 1.20% 0.31% 1.07
uland.taobao.com 0.75% 0.28% 1.55
huoban.taobao.com 0.92% 0.27% 1.22
simba.taobao.com 0.18% 0.27% 6.2
favorite.taobao.com 0.95% 0.27% 1.16
list.taobao.com 0.39% 0.27% 2.8
shopsearch.taobao.com 1.06% 0.26% 1.00
store.taobao.com 0.94% 0.25% 1.08
tejia.taobao.com 0.90% 0.24% 1.10
my.taobao.com 0.96% 0.24% 1.00
myseller.taobao.com 0.70% 0.23% 1.35
gzjjwy.taobao.com 0.27% 0.23% 3.5
member1.taobao.com 0.68% 0.22% 1.36
wangwang.taobao.com 0.90% 0.22% 1.00
support.taobao.com 0.81% 0.20% 1.02
upload.taobao.com 0.36% 0.18% 2.0
err.taobao.com 0.71% 0.18% 1.01
shop62211749.taobao.com 0.21% 0.18% 3.4
ai.taobao.com 0.44% 0.18% 1.6
re.taobao.com 0.56% 0.17% 1.2
wuliu.taobao.com 0.36% 0.16% 1.9
qiang.taobao.com 0.61% 0.15% 1.0
tosp.taobao.com 0.32% 0.15% 1.9
sell.taobao.com 0.58% 0.15% 1.0
shop33240404.taobao.com 0.58% 0.14% 1.0
gongyi.taobao.com 0.58% 0.14% 1.0
love.taobao.com 0.57% 0.14% 1.0
q.taobao.com 0.56% 0.14% 1.0
kxzy.taobao.com 0.56% 0.14% 1.0
xiaohouzi.taobao.com 0.55% 0.14% 1.0
vivianshaw.taobao.com 0.56% 0.14% 1.0
taoquan.taobao.com 0.48% 0.14% 1.2
shop355213503.taobao.com 0.15% 0.14% 3.6
httpitem.taobao.com 0.55% 0.14% 1.0
airuyi.taobao.com 0.56% 0.14% 1.0
3gmodel.taobao.com 0.53% 0.14% 1.1
shop33841457.taobao.com 0.55% 0.14% 1.0
search.taobao.com 0.29% 0.14% 1.9
aiduoer2013.taobao.com 0.55% 0.14% 1.0
shop62898707.taobao.com 0.55% 0.13% 1.0
shop35359266.taobao.com 0.54% 0.13% 1.0
shop33345787.taobao.com 0.55% 0.13% 1.0
moremoe.taobao.com 0.55% 0.13% 1.0
iamfino.taobao.com 0.55% 0.13% 1.0
zhuli.taobao.com 0.54% 0.13% 1.0
yoyo720.taobao.com 0.55% 0.13% 1.0
lifecycle.taobao.com 0.54% 0.13% 1.0
hz-photo.taobao.com 0.54% 0.13% 1.0
chinaxun.taobao.com 0.54% 0.13% 1.0
shop58633678.taobao.com 0.54% 0.13% 1.0
shop36262227.taobao.com 0.54% 0.13% 1.0
shop35292903.taobao.com 0.54% 0.13% 1.0
shop35372067.taobao.com 0.53% 0.13% 1.0
shop34715006.taobao.com 0.53% 0.13% 1.0
im.taobao.com 0.53% 0.13% 1.0
shuo.taobao.com 0.53% 0.13% 1.0
shop70919850.taobao.com 0.53% 0.13% 1.0
shop34216491.taobao.com 0.53% 0.13% 1.0
mai.taobao.com 0.53% 0.13% 1.0
guize.taobao.com 0.53% 0.13% 1.0
315.taobao.com 0.53% 0.13% 1.0
shop35991626.taobao.com 0.53% 0.13% 1.0
shop35932114.taobao.com 0.53% 0.13% 1.0
china.taobao.com 0.34% 0.13% 1.6
7segu.taobao.com 0.52% 0.13% 1.0
shop59516315.taobao.com 0.52% 0.13% 1.0
shop33861576.taobao.com 0.52% 0.13% 1.0
okdc.taobao.com 0.52% 0.13% 1.0
guai-baobao.taobao.com 0.52% 0.13% 1.0
shop36258802.taobao.com 0.52% 0.13% 1.0
shop34304409.taobao.com 0.52% 0.13% 1.0
d3fcdc.taobao.com 0.52% 0.13% 1.0
taojinbi.taobao.com 0.42% 0.13% 1.2
mm.taobao.com 0.51% 0.13% 1.0
yiyinvma.taobao.com 0.50% 0.12% 1.0
shop33072212.taobao.com 0.50% 0.12% 1.0
peterpan2010.taobao.com 0.50% 0.12% 1.0
daisychao.taobao.com 0.50% 0.12% 1.0
consumerservice.taobao.com 0.45% 0.12% 1.1
vip.taobao.com 0.39% 0.12% 1.3
sc-zx.taobao.com 0.21% 0.12% 2.3
shop111628075.taobao.com 0.13% 0.11% 3.6
daren.taobao.com 0.30% 0.11% 1.5
shop71452532.taobao.com 0.27% 0.10% 1.5
shop57638461.taobao.com 0.12% 0.10% 3.5
shop106107872.taobao.com 0.12% 0.10% 3.5
huarui.taobao.com 0.11% 0.10% 3.5
alimarket.taobao.com 0.39% 0.10% 1.0
reg.taobao.com 0.34% 0.10% 1.2
baichuan.taobao.com 0.29% 0.10% 1.4
refund2.taobao.com 0.19% 0.10% 2.0
izhongchou.taobao.com 0.35% 0.10% 1.1
paimai.taobao.com 0.37% 0.09% 1.0
top.taobao.com 0.37% 0.09% 1.0
xue.taobao.com 0.30% 0.09% 1.3
shop109048995.taobao.com 0.11% 0.09% 3.4
yg1989.taobao.com 0.10% 0.09% 3.5
shop149053580.taobao.com 0.10% 0.09% 3.4
33gl.taobao.com 0.11% 0.09% 3.2
scwytx.taobao.com 0.12% 0.08% 2.9
dfkg58.taobao.com 0.12% 0.08% 2.8
dianying.taobao.com 0.29% 0.08% 1.1
mpage.taobao.com 0.32% 0.08% 1.0
daxue.taobao.com 0.29% 0.08% 1.1
try.taobao.com 0.30% 0.08% 1.0
healthcenter.taobao.com 0.16% 0.08% 2.0
anyhelp.taobao.com 0.31% 0.08% 1.0
survey.taobao.com 0.31% 0.08% 1.0
ospservice.taobao.com 0.31% 0.08% 1.0
qing.taobao.com 0.29% 0.07% 1.0
rule.taobao.com 0.28% 0.07% 1.1
alizs.taobao.com 0.29% 0.07% 1.0
sellerhelp.taobao.com 0.28% 0.07% 1.0
tadget.taobao.com 0.13% 0.07% 2.1
pro.taobao.com 0.28% 0.07% 1.0
msg.taobao.com 0.26% 0.07% 1.1
weike.taobao.com 0.28% 0.07% 1.0
tiaoshi.taobao.com 0.28% 0.07% 1.0
style.taobao.com 0.28% 0.07% 1.0
siteadmin.taobao.com 0.11% 0.07% 2.4
pan.taobao.com 0.27% 0.07% 1.0
zhaopin.taobao.com 0.27% 0.07% 1.0
ur.taobao.com 0.27% 0.07% 1.0
passport.taobao.com 0.12% 0.07% 2.2
zhiyuanzhe.taobao.com 0.27% 0.07% 1.0
fang.taobao.com 0.26% 0.07% 1.0
daikuan.taobao.com 0.27% 0.07% 1.0
ye.taobao.com 0.26% 0.06% 1.0
lu.taobao.com 0.25% 0.06% 1.1
dapei.taobao.com 0.26% 0.06% 1.0
bang.taobao.com 0.26% 0.06% 1.0
life.taobao.com 0.26% 0.06% 1.0
shop64884700.taobao.com 0.07% 0.06% 3.5
trip.taobao.com 0.20% 0.06% 1.1
shop130707586.taobao.com 0.22% 0.05% 1.0
shop110519188.taobao.com 0.22% 0.05% 1.0
wuxian.taobao.com 0.07% 0.05% 3.3
44cn.taobao.com 0.06% 0.05% 3.5
OTHER 0 8.82% 0

Social Report


Hosting Info

taobao.com Server Location
Server IP: 140.205.220.96
ASN: AS37963
ISP: Hangzhou Alibaba Advertising Co.,Ltd.
Server Location: Hangzhou 33 China

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Reputation / Confidence
Trustworthiness: 88 / 49
Child safety: 87 / 47
MyWOT Categories: Safe website / 100
Other / 6

Google PageSpeed Insights

Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 196.2KiB (48% reduction).
Compressing https://img.alicdn.com/tfs/TB1ev5HRXXXXXXWaFXXXXXXXXXX-770-360.jpg could save 93.5KiB (67% reduction).
Compressing https://img.alicdn.com/tfs/TB1Q8YyRXXXXXahXpXXXXXXXXXX-770-360.jpg could save 42.8KiB (45% reduction).
Compressing https://img.alicdn.com/tfs/TB1QwHiRXXXXXbZXVXXXXXXXXXX-770-360.jpg could save 15.6KiB (26% reduction).
Compressing https://img.alicdn.com/tps/TB1bf_kPVXXXXaYaFXXXXXXXXXX-185-180.jpg could save 14.6KiB (66% reduction).
Compressing https://img.alicdn.com/tfs/TB1xLqZRXXXXXcqapXXXXXXXXXX-770-360.jpg could save 11.4KiB (23% reduction).
Compressing and resizing https://gtms03.alicdn.com/tps/i3/TB1c80TKpXXXXcCXpXXtSM2_pXX-108-82.png could save 4.3KiB (72% reduction).
Compressing https://img.alicdn.com/tfs/TB1MijYPVXXXXbtXVXXXXXXXXXX-185-180.jpg could save 3.8KiB (35% reduction).
Compressing and resizing https://img.alicdn.com/tps/TB1uvVsLXXXXXXcaXXXXXXXXXXX-108-82.png could save 2.5KiB (60% reduction).
Compressing and resizing https://gtms04.alicdn.com/tps/i4/TB18yVTKpXXXXcIXpXXtSM2_pXX-108-82.png could save 2.5KiB (68% reduction).
Compressing and resizing https://gtms02.alicdn.com/tps/i2/TB1AAJ1KpXXXXbtXXXXtSM2_pXX-108-82.png could save 2.3KiB (63% reduction).
Compressing and resizing https://gtms02.alicdn.com/tps/i2/TB11ZZfIVXXXXbMXFXXEDhGGXXX-32-32.png could save 893B (61% reduction).
Compressing https://img.alicdn.com/tps/i1/TB1qC0rIVXXXXbjaXXXH0F6FVXX-150-62.png could save 867B (15% reduction).
Compressing https://assets.alicdn.com/apps/mytaobao/3.0/profile/defaultAvatar/avatar-60.png could save 758B (22% reduction).
Compressing https://gtms04.alicdn.com/tps/i4/TB1Ak8ZIVXXXXX0XXXXQxPyJVXX-95-40.png could save 627B (18% reduction).

Avoid landing page redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://taobao.com/
http://www.taobao.com/
https://www.taobao.com/
https://world.taobao.com/

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 4 blocking script resources and 10 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:
https://g.alicdn.com/??kissy/k/6.2.4/seed-min.js,tbc/global/0.0.8/index-min.js,tms/tb-init/6.1.0/index-min.js,sea/sitenav-global/0.8.0/global-min.js
https://g.alicdn.com/tb-mod/??world-fp-nav/0.3.2/index.js
https://g.alicdn.com/tb-mod/??world-footer/0.1.4/index.js
https://g.alicdn.com/tb-mod/??world-global-i18n/0.2.0/index.js,sea-fp-spm/0.0.5/index.js,sea-dos-cache/0.0.1/index.js,sea-fp-first-nav/0.1.9/index.js,sea-fp-banner/0.7.7/index.js,sea-blank-space/0.0.1/index.js,sea-fp-tmall/0.0.6/index.js,sea-fp-hot/0.2.9/index.js,sea-fp-topsale/0.4.4/index.js,sea-fp-floor/0.6.1/index.js,sea-fp-like/0.7.7/index.js

Optimize CSS Delivery of the following:
https://g.alicdn.com/tb-mod/??world-global-i18n/0.2.0/index.css,sea-fp-spm/0.0.5/index.css,sea-dos-cache/0.0.1/index.css,sea-fp-first-nav/0.1.9/index.css,sea-fp-banner/0.7.7/index.css,sea-blank-space/0.0.1/index.css,sea-fp-tmall/0.0.6/index.css,sea-fp-hot/0.2.9/index.css,sea-fp-topsale/0.4.4/index.css,sea-fp-floor/0.6.1/index.css,sea-fp-like/0.7.7/index.css
https://g.alicdn.com/tb-mod/??world-global-i18n/0.2.0/index.css,sea-fp-spm/0.0.5/index.css,sea-dos-cache/0.0.1/index.css,sea-fp-first-nav/0.1.9/index.css,sea-fp-banner/0.7.7/index.css,sea-blank-space/0.0.1/index.css,sea-fp-tmall/0.0.6/index.css,sea-fp-hot/0.2.9/index.css,sea-fp-topsale/0.4.4/index.css,sea-fp-floor/0.6.1/index.css,sea-fp-like/0.7.7/index.css
https://g.alicdn.com/??tbc/global/0.0.8/index-min.css,sea/sitenav-global/0.8.0/global-min.css
https://g.alicdn.com/tb-mod/??world-global-i18n/0.2.0/index.css,sea-fp-spm/0.0.5/index.css,sea-dos-cache/0.0.1/index.css,sea-fp-first-nav/0.1.9/index.css,sea-fp-banner/0.7.7/index.css,sea-blank-space/0.0.1/index.css,sea-fp-tmall/0.0.6/index.css,sea-fp-hot/0.2.9/index.css,sea-fp-topsale/0.4.4/index.css,sea-fp-floor/0.6.1/index.css,sea-fp-like/0.7.7/index.css
https://g.alicdn.com/tms/layouts/0.0.5/layout-pc.css
https://g.alicdn.com/tb-mod/??world-fp-nav/0.3.2/index.css
https://g.alicdn.com/tb-mod/??world-footer/0.1.4/index.css
https://g.alicdn.com/sea/play/1.1.8/googletranslate/translateelement.css
https://g.alicdn.com/kg/??search-suggest/6.2.9/new_suggest-min.css
https://g.alicdn.com/kg/??world-footer/0.1.2/lib/index-min.css

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 50.3KiB (83% reduction).
Compressing https://world.taobao.com/ could save 50.3KiB (83% reduction).

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
Only about 2% of the final above-the-fold content could be rendered with the full HTML response snapshot:10.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 21.4KiB (36% reduction).
Minifying https://world.taobao.com/ could save 21.4KiB (36% reduction).

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://g.alicdn.com/alilog/mlog/aplus_v2.js (60 minutes)
https://translate.googleapis.com/translate_static/js/element/29/element_main.js (60 minutes)
https://www.taobao.com/go/rgn/all/dos-back.php?widgetId=1763&_ksTS=1494962441533_552&callback=jsonp553 (60 minutes)
https://g.alicdn.com/alilog/s/7.4.1/??aplus_std.js (2 hours)

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Avoid landing page redirects

Your page has 5 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://taobao.com/
http://www.taobao.com/
http://m.taobao.com/?sprefer=sypc00
https://m.taobao.com/?sprefer=sypc00
http://m.intl.taobao.com/?sprefer=sypc00
https://m.intl.taobao.com/?sprefer=sypc00

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:
https://g.alicdn.com/??mui/feloader/4.1.8/feloader-min.js,mui/babel-polyfill/6.2.4/index.js,mui/bat/4.0.16/index.js,mui/tes/4.2.9/index.js,mui/fetch/4.1.11/fetch.js,mui/fetch/4.1.11/tool.js,mui/fetch/4.1.11/jsonp.js,mui/zepto/4.0.9/zepto.js,zebra-solution/homeintl/1.0.36/config.js,mui/mtb-windvane/4.0.3/index.js,mui/mtop/4.0.25/index.js,mui/hybrid/4.2.4/index.js,zebra-solution/homeintl/1.0.36/utils.js,zebra-solution/homeintl/1.0.36/index.js,mui/kissy-polyfill/4.0.15/index.js,mui/zebra-oversea-navbar/4.0.17/index.js,mui/zebra-oversea-navbar/4.0.17/utils.js,mui/zepto/4.0.9/event.js,mui/zebra-oversea-navbar/4.0.17/i18n.js,mui/i18n/4.0.2/index.js,mui/i18n/4.0.2/format.js,mui/crossimage/4.1.17/index.js,mui/lazyload/4.1.5/index.js,zebra-pages/oversea-62197/1.0.33/m/index.js,zebra-pages/oversea-62197/1.0.33/m/js/utils.js,mui/zebra-oversea-banner/4.0.7/index.xtpl.js,mui/xtemplate/4.0.10/runtime.js,mui/xtemplate/4.0.10/runtime/util.js,mui/xtemplate/4.0.10/runtime/escape-html.js,mui/xtemplate/4.0.10/runtime/commands.js,mui/xtemplate/4.0.10/runtime/scope.js,mui/xtemplate/4.0.10/runtime/linked-buffer.js,mui/zebra-oversea-subbanner/4.0.0/index.xtpl.js,mui/zebra-oversea-navigation/4.0.12/index.xtpl.js,mui/zebra-oversea-supermarket/4.0.6/index.xtpl.js,mui/zebra-oversea-fliggy/4.0.2/index.xtpl.js,mui/zebra-oversea-category/4.0.7/index.xtpl.js,mui/zebra-oversea-header/4.0.1/index.xtpl.js,mui/zebra-oversea-hotmarket/4.0.2/index.xtpl.js,mui/zebra-oversea-goodshop/4.0.2/index.xtpl.js
https://g.alicdn.com/mui/??zebra-oversea-toutiao/4.0.0/index.xtpl.js,flipsnap/4.0.1/index.js,custom-event/4.0.3/index.js,slider-m/4.0.9/index.js,zebra-oversea-banner/4.0.7/index.js,zebra-oversea-navigation/4.0.12/index.js,zebra-oversea-supermarket/4.0.6/index.js,zebra-oversea-fliggy/4.0.2/index.js,zebra-oversea-category/4.0.7/index.js,zebra-oversea-header/4.0.1/index.js,zebra-oversea-hotmarket/4.0.2/index.js,zebra-oversea-goodshop/4.0.2/index.js,zebra-oversea-toutiao/4.0.0/index.js

Optimize CSS Delivery of the following:
https://g.alicdn.com/??zebra-solution/homeintl/1.0.36/index.css,mui/zebra-oversea-navbar/4.0.17/index.css,mui/zebra-oversea-banner/4.0.7/index.css,mui/zebra-oversea-navigation/4.0.12/index.css,mui/zebra-oversea-supermarket/4.0.6/index.css,mui/zebra-oversea-fliggy/4.0.2/index.css,mui/zebra-oversea-category/4.0.7/index.css,mui/zebra-oversea-header/4.0.1/index.css,mui/zebra-oversea-hotmarket/4.0.2/index.css,mui/zebra-oversea-goodshop/4.0.2/index.css,mui/zebra-oversea-toutiao/4.0.0/index.css,mui/zebra-oversea-yaotong-banner/4.0.1/index.css,mui/slider-m/4.0.9/index.css,mui/zebra-oversea-guess/4.0.12/index.css

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
Only about 12% of the final above-the-fold content could be rendered with the full HTML response snapshot:4.

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://img.alicdn.com/imgextra/i1/92/TB2vAi0lNtmpuFjSZFqXXbHFpXa_!!92-0-yamato.jpg_230x230Q50s50.jpg (1 second)
https://img.alicdn.com/imgextra/i2/2/TB2rPyqibFlpuFjy0FgXXbRBVXa_!!2-0-yamato.jpg_1152x1920Q50s50.jpg (1 second)
https://img.alicdn.com/imgextra/i3/127/TB25fkWaNvzQeBjSZFKXXXgXFXa_!!127-0-yamato.jpg_1152x1920Q50s50.jpg (1 second)
https://img.alicdn.com/imgextra/i3/155/TB2fXcenNxmpuFjSZFNXXXrRXXa_!!155-0-yamato.jpg_1152x1920Q50s50.jpg (1 second)
https://img.alicdn.com/imgextra/i4/31/TB2S13hrrlmpuFjSZFlXXbdQXXa_!!31-0-yamato.jpg_230x230Q50s50.jpg (1 second)
https://img.alicdn.com/imgextra/i3/38/TB2lpj3pbBkpuFjy1zkXXbSpFXa_!!38-0-yamato.jpg_1152x1920Q50s50.jpg (2 seconds)
https://img.alicdn.com/imgextra/i4/5/TB2jlIHaxvzQeBjSZFKXXXgXFXa_!!5-0-yamato.jpg_230x230Q50s50.jpg (13.8 minutes)
https://img.alicdn.com/imgextra/i3/199/TB2J6wbfHFkpuFjy1XcXXclapXa_!!199-0-yamato.jpg_230x230Q50s50.jpg (59.5 minutes)
https://g.alicdn.com/alilog/mlog/aplus_wap.js (60 minutes)
https://g.alicdn.com/alilog/s/6.9.22/??aplus_wap.js (2 hours)

Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 42.8KiB (22% reduction).
Compressing https://img.alicdn.com/tfs/TB1H0vKRXXXXXahXFXXXXXXXXXX-1125-352.jpg_1152x1920Q50s50.jpg could save 17.1KiB (27% reduction).
Compressing https://gw.alicdn.com/tfs/TB1cCfCRXXXXXbyXpXXXXXXXXXX-1125-352.jpg could save 15.4KiB (23% reduction).
Compressing https://img.alicdn.com/tps/TB1We7QPXXXXXaMXFXXXXXXXXXX-117-99.png_1152x1920Q50s50.jpg could save 2.4KiB (28% reduction).
Compressing https://img.alicdn.com/tps/TB1QKLFPVXXXXcRXXXXXXXXXXXX-200-200.png_170x120Q90s50.jpg could save 2.1KiB (20% reduction).
Compressing https://img.alicdn.com/tps/TB1Y3HqPVXXXXaCXFXXXXXXXXXX-200-200.png_170x120Q90s50.jpg could save 1.7KiB (16% reduction).
Compressing https://img.alicdn.com/tps/TB1F3e3PVXXXXctaXXXXXXXXXXX-200-200.png_170x120Q90s50.jpg could save 1.6KiB (18% reduction).
Compressing https://img.alicdn.com/tps/TB1Md6KPVXXXXamXXXXXXXXXXXX-200-200.png_170x120Q90s50.jpg could save 1.2KiB (12% reduction).
Compressing https://img.alicdn.com/bao/uploaded/TB1jb7iQVXXXXaaapXXSutbFXXX.jpg_190x190Q50s50.jpg could save 703B (22% reduction).
Compressing https://img.alicdn.com/tfs/TB1aQupQFXXXXb7XFXXXXXXXXXX-144-144.png_72x72Q50.jpg could save 565B (11% reduction).

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <a href="https://s.m.ta…:0-0-0-0:145:0" class="hotmarket-item-wrapper">时尚女装美丽每一天</a> is close to 1 other tap targets final.
The tap target <a href="javascript:void(0)" class="d-btn"></a> is close to 1 other tap targets final.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Enable compression

You have compression enabled. Learn more about enabling compression.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Http Header

HTTP/1.1 302 Found
Server: Tengine
Date: Tue, 16 May 2017 19:20:30 GMT
Content-Type: text/html
Content-Length: 258
Connection: close
Location: http://www.taobao.com/
HTTP/1.1 302 Found
Server: Tengine
Date: Tue, 16 May 2017 19:20:30 GMT
Content-Type: text/html
Content-Length: 258
Connection: close
Location: https://www.taobao.com/
Set-Cookie: thw=gb; Path=/; Domain=.taobao.com; Expires=Wed, 16-May-18 19:20:30 GMT;
Strict-Transport-Security: max-age=31536000
HTTP/1.1 302 Found
Server: Tengine
Date: Tue, 16 May 2017 19:20:30 GMT
Content-Type: text/html
Content-Length: 258
Connection: close
Location: https://world.taobao.com
Set-Cookie: thw=gb; Path=/; Domain=.taobao.com; Expires=Wed, 16-May-18 19:20:30 GMT;
Strict-Transport-Security: max-age=31536000
HTTP/1.1 200 OK
Server: Tengine
Content-Type: text/html; charset=gbk
Connection: close
Date: Tue, 16 May 2017 19:18:59 GMT
Vary: Ali-Detector-Type
Cache-Control: max-age=60, s-maxage=300
Via: cache62.l2de1[556,200-0,C], cache50.l2de1[518,0], cache4.uk1[0,200-0,H], cache5.uk1[1,0], cache5.uk1[1,0]
Age: 93
X-Cache: HIT TCP_MEM_HIT dirn:-2:-2
X-Swift-SaveTime: Tue, 16 May 2017 19:18:59 GMT
X-Swift-CacheTime: 300
Timing-Allow-Origin: *, *
EagleId: c33b46cd14949624323311707e, c33b46cd14949624323311707e
Set-Cookie: thw=xx; Path=/; Domain=.taobao.com; Expires=Wed, 16-May-18 19:20:32 GMT;

DNS Lookup

Type Ip Target TTL
A 140.205.94.189 96
A 140.205.220.96 96
NS ns7.taobao.com 8282
NS ns5.taobao.com 8282
NS ns4.taobao.com 8282
NS ns6.taobao.com 8282
SOA 294
MX mx1.alibaba-inc.com 600
TXT 600

WhoIs Lookup

Domain Created: 2003-04-21
Domain Age: 15 years
WhoIs:
WhoIs lookup results from whois.markmonitor.com server:

Domain Name: taobao.com
Registry Domain ID: 97031786_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2017-03-02T08:09:15-0800
Creation Date: 2003-04-20T20:50:05-0700
Registrar Registration Expiration Date: 2018-04-20T00:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registry Registrant ID:
Registrant Name: Timothy Alexander Steinert
Registrant Organization: Zhejiang Taobao Network Limited (浙江淘宝网络有限公司)
Registrant Street: No. 21 Feng Ling Road, Wuchang Street, Yuhang District
Registrant City: Hangzhou
Registrant State/Province: Zhejiang
Registrant Postal Code:
Registrant Country: CN
Registrant Phone: +852.22155100
Registrant Phone Ext:
Registrant Fax: +852.22155200
Registrant Fax Ext:
Registrant Email: dnsadmin@hk.alibaba-inc.com
Registry Admin ID:
Admin Name: Timothy Alexander Steinert
Admin Organization: Zhejiang Taobao Network Limited (浙江淘宝网络有限公司)
Admin Street: No. 21 Feng Ling Road, Wuchang Street, Yuhang District
Admin City: Hangzhou
Admin State/Province: Zhejiang
Admin Postal Code:
Admin Country: CN
Admin Phone: +852.22155100
Admin Phone Ext:
Admin Fax: +852.22155200
Admin Fax Ext:
Admin Email: dnsadmin@hk.alibaba-inc.com
Registry Tech ID:
Tech Name: Timothy Alexander Steinert
Tech Organization: Zhejiang Taobao Network Limited (浙江淘宝网络有限公司)
Tech Street: No. 21 Feng Ling Road, Wuchang Street, Yuhang District
Tech City: Hangzhou
Tech State/Province: Zhejiang
Tech Postal Code:
Tech Country: CN
Tech Phone: +852.22155100
Tech Phone Ext:
Tech Fax: +852.22155200
Tech Fax Ext:
Tech Email: dnsadmin@hk.alibaba-inc.com
Name Server: ns6.taobao.com
Name Server: ns5.taobao.com
Name Server: ns7.taobao.com
Name Server: ns4.taobao.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-05-16T12:13:54-0700 <<<
The Data in MarkMonitor.com's WHOIS database is provided by MarkMonitor.com for
information purposes, and to assist persons in obtaining information about or
related to a domain name registration record.  MarkMonitor.com does not guarantee
its accuracy.  By submitting a WHOIS query, you agree that you will use this Data
only for lawful purposes and that, under no circumstances will you use this Data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam); or
(2) enable high volume, automated, electronic processes that apply to
MarkMonitor.com (or its systems).
MarkMonitor.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by this policy.
MarkMonitor is the Global Leader in Online Brand Protection.
MarkMonitor Domain Management(TM)
MarkMonitor Brand Protection(TM)
MarkMonitor AntiPiracy(TM)
MarkMonitor AntiFraud(TM)
Professional and Managed Services
Visit MarkMonitor at http://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220
For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-1

-------------
WhoIs lookup results for taobao.com from whois.crsnic.net server:

Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
TAOBAO.COM.MORE.INFO.AT.WWW.BEYONDWHOIS.COM
TAOBAO.COM
To single out one record, look it up with "xxx", where xxx is one of the
records displayed above. If the records are the same, look them up
with "=xxx" to receive a full display for each record.
>>> Last update of whois database: Tue, 16 May 2017 19:20:13 GMT <<<
For more information on Whois status codes, please visit https://icann.